ItzCash Card chosen as the Product of the Year

ItzCash Card Limited has won the coveted 'Product of the Year' award in the prepaid card category at an event held at The Taj Lands End, Mumbai. ItzCash Card Ltd has been awarded as the 'Best Multipurpose Prepaid Cash Card' making it the most innovative and preferred product in its category.

The results at the awards were based on the report by A. C. Nielsen. The research agency conducted a survey with a sample size of 40,000 people across various cities and sectors. This award has proven the prowess of ItzCash Card in the market.

Speaking on the occasion, Mr. Naveen Surya, MD, ItzCash Card said," we are ecstatic on receiving the Product of the Year award. This award is a special one as it is the consumers who have the say in making us the winners".


The 'Product of the Year' award provides the platform for the companies to be valued directly by the consumers. The forum offers the consumers to make their voice heard through the largest consumer survey of its type in India. The research is unique in its intention as well as in its size. As a matter of fact, 'Product of the Year' is the first consumer research exercise, which specifically asks the consumer about the interest of new innovative products currently available to them. The consumers, thousands in number, went through a face-to-face interview in filling-in the survey and yielding the results. The survey was based on three aspects:

¨ which product holds most appeal;
¨ which is always/most frequently used; and
¨ Of those used, which is the most appealing.


The competition started from 1st April, 2008 as the date for filing entries. The initial results were announced to the entrants on 10th September, 2008 after which the agency commenced its national research. The ultimate winners were declared in public in the 17th January gala.

The jury at the competition comprised of all industry leaders and experts from the spheres of manufacturing, marketing and the press. The jury members put each product through its paces – feeling, eating, squeezing and using each one as appropriate. The written submissions in which manufacturers outline why they feel their product is innovative was also considered.